PRIME Minister Tony Blair arrived back from holiday last week looking tanned, refreshed and youthful.
Coach Wallet HandbagsIt is hard to believe that just a few weeks ago after a handbagging at the hands of the Women's Institute and a succession of damaging leaked memos, New Labour were on the ropes.
Now Labour's lead in the polls over the Tories is back over 20 per cent.
The revival in fortunes is partly due to a summer break from the barrage of Government "initiatives", such as frog marching football hooligans to cashpoints or banning drinking in public.
In one leaked memo, the Prime Minister foolishly said he should be associated with more eye-catching initiatives - gimmicks to the rest of us.
His increase in popularity over the holidays should make him realise that voters appreciate a leader who is in charge and quietly delivers on issues that matter: in other words substance not spin.
As the political parties go into full election mode, those issues haven't changed. The health service, a fair deal for pensioners and education top the bill.
Tiffany JewelleryThe Blair administration, confident that the economy is strong, should concentrate on getting its message by being direct, authoritative and by not ducking tricky questions.
Let the Tories grab the headlines with William Hague's ridiculous 14 pints a day teenage drinking boast and tearing themselves apart over Europe.
It is clear the campaign for the next election will be dirtier and more personal than ever, but it will be
embroidered patches won by the party which convinces the electorate they mean serious business.
Learn the lessons of the summer Tony and a second term is yours for the taking.
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